TA: PENGARUH EXPERIENTIAL MARKETING TERHADAP MINAT BELI ULANG DI CAFE BARADAYA JOMBANG (Studi pada Cafe Baradaya Jombang)

Desisworo, Bayu Anggoro (2026) TA: PENGARUH EXPERIENTIAL MARKETING TERHADAP MINAT BELI ULANG DI CAFE BARADAYA JOMBANG (Studi pada Cafe Baradaya Jombang). Undergraduate thesis, ITEBIS PGRI Dewantara.

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Official URL: https://repository.itebisdewantara.ac.id/

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh experiential marketing terhadap minat beli ulang di Cafe Baradaya Jombang. Penelitian ini berjenis kuantitatif. Populasi penelitian ini sebanyak 96 responden dengan teknik pengambilan sampel menggunakan metode convenience sampling. Metode pengumpulan data menggunakan kuesioner. Teknik analisa data menggunakan analisis deskriptif dan analisis regresi linier sederhana dengan bantuan software SPSS. Hasil penelitian menunjukkan bahwa experiential marketing memiliki pengaruh positif terhadap minat beli ulang di cafe baradaya Jombang. Kata kunci: Experiential Marketing, Minat Beli Ulang

Item Type:

Thesis (Undergraduate)

Contributors:

Contribution	Contributors	Email
Thesis advisor	Pancaningrum, Erminati	UNSPECIFIED

Uncontrolled Keywords:

Experiential Marketing, Minat Beli Ulang

Subjects:

H Social Sciences > HU General Management

Divisions:

Fakultas Ekonomi dan Bisnis > S1 Manajemen

Depositing User:

ary sistha rahmawati

Date Deposited:

12 Jan 2026 03:02

Last Modified:

12 Jan 2026 03:02

URI:

http://repository.itebisdewantara.ac.id/id/eprint/5875

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