Rahmawati, Siska (2026) TA: PENGARUH PERCEIVED PRICE FAIRNESS DAN CONSUMER SATISFACTION TERHADAP REPURCHASE INTENTION STUDI PADA TASNEEM FOOD AND SOCIETY. Undergraduate thesis, ITEBIS PGRI Dewantara.
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Abstract
Penelitian ini bertujuan untuk mengetahui mengetahui perceived price fairness berpengaruh langsung terhadap consumer satisfaction, menguji hubungan perceived price fairness berpengaruh signifikan terhadap repurchase intention, mengetahui pengaruh consumer satisfaction terhadap repurchase intention dan menguji consumer satisfaction memediasi hubungan pengaruh perceived price fairness terhadap repurchase intention. Penelitian menggunakan metode penelitian eksplanasi yang dilaksanakan melalui pengumpulan data di lapangan. Populasi penelitian ini adalah semua Konsumen Tasneem food and society. dengan sampel sebanyak 130 orang, analisa data dengan menggunakan analisis deskriptif dan analisis regresi linier berganda. Berdasarkan hasil penelitian menunjukkan bahwa 1) Perceived price fairness yang tinggi mampu meningkatkan repurchase intention pada Konsumen Tasneem food and society 2) Perceived price fairness yang tinggi mampu meningkatkan repurchase intention pada Konsumen Tasneem food and society, 3) Consumer satisfaction yang tinggi mampu meningkatkan repurchase intention pada Konsumen Tasneem food and society dan 4) Consumer satisfaction yang tinggi memediasi hubungan pengaruh perceived price fairness terhadap repurchase intention pada Konsumen Tasneem food and society Kata Kunci: perceived price fairness, consumer satisfaction dan repurchase intention.
| Item Type: | Thesis (Undergraduate) | ||||||
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| Uncontrolled Keywords: | perceived price fairness, consumer satisfaction dan repurchase intention. | ||||||
| Subjects: | H Social Sciences > HU General Management | ||||||
| Divisions: | Fakultas Ekonomi dan Bisnis > S1 Manajemen | ||||||
| Depositing User: | ary sistha rahmawati | ||||||
| Date Deposited: | 14 Jan 2026 03:24 | ||||||
| Last Modified: | 14 Jan 2026 03:24 | ||||||
| URI: | http://repository.itebisdewantara.ac.id/id/eprint/5934 |
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