PUTRI, ANGELINA SUGIANTORO (2026) TA: PENGARUH E-CUSTOMER SATISFACTION DAN PERCEIVED VALUE TERHADAP REPURCHASE INTENTION PENGGUNA E-COMMERCE SHOPEE. Undergraduate thesis, ITEBIS PGRI Dewantara.
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Abstract
Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh E-customer Satisfaction dan Percieved Value terhadap Repurchase Intention. Penelitian menggunakan metode penelitian eksplanasi yang dilaksanakan melalui pengumpulan data di lapangan. Populasi penelitian ini adalah semua pengguna e-commerce Shopee di Kabupaten Jombang dengan sampel sebanyak 97 orang, analisa data dengan menggunakan analisis deskriptif dan analisis regresi linier berganda. Berdasarkan hasil penelitian menunjukkan bahwa 1) E-Customer Satisfaction yang cukup tinggi mampu meningkatkan Repurchase Intention di e-commerce shopee dan 2) Percieved Value yang cukup tinggi mampu meningkatkan Repurchase Intention di e-commerce shopee Kata Kunci: E-customer Satisfaction, Percieved Value terhadap Repurchase Intention.
| Item Type: | Thesis (Undergraduate) | ||||||
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| Uncontrolled Keywords: | E-customer Satisfaction, Percieved Value terhadap Repurchase Intention. | ||||||
| Subjects: | H Social Sciences > HU General Management | ||||||
| Divisions: | Fakultas Ekonomi dan Bisnis > S1 Manajemen | ||||||
| Depositing User: | ary sistha rahmawati | ||||||
| Date Deposited: | 14 Jan 2026 03:18 | ||||||
| Last Modified: | 14 Jan 2026 03:18 | ||||||
| URI: | http://repository.itebisdewantara.ac.id/id/eprint/5932 |
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